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Attracting and engaging High Net-worth individuals?

High Net-Worth individuals represent less than 1% of the world’s total population, but together

account for more than 40% of the world’s total wealth.

While initially mainly concentrated in western markets and in countries of so-called ‘old money’,

High Net-Worth individuals are now spread right across the globe. The rise of emerging markets

over the last few decades has triggered the development of a class of 'nouveau riche' in the Far

East and Middle East, to the East, South America as well as Africa where they have been

growing significantly in numbers.

HNWI’s are very sophisticated when it comes to their financial needs. They value the growth of

their investments, trust and security. Brands that have identified High Net-Worth individuals as a

growth opportunity often face a similar question: how to enter the crowded and complex world

of High Net-Worth individuals?

In attempt to answer this question, Investment and legal advisors, financial and tax

experts fund managers, asset managers, private banks and HNWI’s will congregate

at the first Africa private banking and wealth forum on 21 st &22 nd March at the

Radisson Blu Hotel Nairobi.


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